Spot Ways to Grow Profits

Social Media Statistics Show Opportunities to be Found

social-media-statistics examinerSocial Media is the place buyers will find your business, and that’s the way they like it! So if you want to find new customers, enable them to find you, in the media where they look. Use these social media statistics to make your plan.

Buyers prefer searching for you rather than responding to your cold call, and will often be close to their final decision point before talking to a salesperson. So businesses are posting their content and then promoting it throughout the Web to maximize their opportunities to be found online when buyers are looking.

Conclusions for Your Marketing Plan

These are “lessons learned” from the social media statistics below.

  • Spend at least 25% to 50% of your budget on social media.
  • Create a blog (“content marketing”), and post its articles on Facebook and LinkedIn.
  • Put pictures and videos in the blog.
  • Make an effort to create a catchy headline, using web-available data on which words work best.
  • Include customer testimonials in your blogs and your website.
  • Use email marketing, sending your blog by email with a catchy subject line.
  • Set up a business Facebook page.
  • Make sure your website is professionally designed.
  • Optimize your website, blog, and blog emails for mobile.
  • Monitor changes in social media statistics, for your site and for general behavior.

2014 Social Media Statistics

  1. People want to be in control of the content they receive:
  • 86% of people skip TV commercials.
  • 44% of direct mail is never opened. (NewsCred)
  1. 72% of marketers think branded content (article) is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. (NewsCred)
  2. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)
  3. Internet advertising will make up 25% of the entire ad market in 2015. (Social Fresh)
  4. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. (Social Fresh)
  5. Videos on landing pages increase conversions by 86%. (Social Fresh)
  6. The Google+ platform has 67 percent male users. (Rocket Post)
  7. B2B content matters. 57% of a typical purchase decision is made before a customer even talks to a supplier. (Corporate Executive Board)
  8. 62% of companies outsource their content marketing. (Iconsive)
  9. 70% of consumers say they prefer getting to know a company via articles rather than ads. (NewsCred)
  10. 90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing. (NewsCred)
  11. Customer testimonials have the highest effectiveness rating for content marketing at 89%. (Social Fresh)
  12. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (NewsCred)
  13. Blogging increases web traffic by 55% for brands. (Rocket Post)
  14. B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)
  15. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. (Rocket Post)
  16. The use of video content for marketing increased 73% this year; use of infographics grew 51%. (Digital Marketing Philippines)
  17. Articles with images get 94% more views than those without. (NewsCred)
  18. Posts with videos attract three times as many inbound links as plain text posts. (NewsCred)
  19. 62% of marketers use video in their content marketing. (NewsCred)
  20. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” (Earnest Agency)
  21. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. (NewsCred)
  22. 57% of B2B marketers say SEO has the biggest impact on lead generation. (NewsCred)
  23. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. (NewsCred)
  24. 33% of clicks from organic search results go to the top listing on Google. (Social Fresh)
  25. 85% of B2B buyers believe companies should present information via social networks. (Iconsive)
  26. “Interesting content” is one of the top three reasons people follow brands on social media. (NewsCred)
  27. 87% of B2B marketers use social media to distribute content. (NewsCred)
  28. Social media marketing budgets are projected to double over the next five years (Social Fresh)
  29. 66% of marketers claim that social media indirectly impacts their business performance but only 9% claim that it can be directly linked to revenue. (Forbes)
  30. 72% of all internet users are now active on social media. (Jeff Bullas)
  31. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. (i-SCOOP)
  32. 47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
  33. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. (Real Business Rescue)
  34. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Surprising: apparel brands are the least engaging. (AllTwitter)
  35. 34% of marketers use Twitter to successfully generate leads. (Jeff Bullas)
  36. Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. SEO is #2. Banner ads have the lowest ROI. (Mark the Marketer)
  37. Email subject lines matter. Really. 64% of people say they open an e-mail because of the subject line. (Mark the Marketer)
  38. Personalized subject lines are 22.2% more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. (Mark the Marketer)
  39. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Mark the Marketer)
  40. Timing is important too. 76% of e-mail opens occur in the first two days after an e-mail is sent. E-mail open rates are noticeably lower on weekends than on weekdays. (Mark the Marketer)
  41. 72% of B2B buyers are most likely to share useful content via e-mail. (Mark the Marketer)
  42. Still, the average click-through rate for B2B marketing e-mails is just 1.7%. (Mark the Marketer)
  43. Emails with social sharing buttons increase click-through rates by 158%. (Social Fresh)
  44. 44. Over half of all mobile searches lead to a purchase. (Rocket Post)
  45. 78% of Facebook users are mobile-only. (Rocket Post)
  46. 64% of decision-makers read their e-mail via mobile devices. (Mark the Marketer)
  47. Almost half–48%–of all emails are opened on mobile devices. Yet 39% of marketers say they have no strategy for mobile email, and only 11% of e-mails are optimized for mobile. (Mark the Marketer)



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About the Author

About the Author: “Profit Spotter” Tom Gray helps business owners spot and capture opportunities to grow profits, and guides those considering a sale. He is a management consultant certified as a Turnaround Professional (CTP), Business Development Advisor, and SCORE Mentor. Reach Tom at 630-267-7193 or See For Tom’s two books and ten booklets, see .


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