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Competitive Analysis

How Do I Use Marketing To Find More Customers?

How Do I Use Marketing To Find More Customers?

Every business needs to attract more customers, but how? Find your competitive edge and learn how to support it with product, pricing and communications by attending Marketing: the Quest for Customers in Lisle, Illinois on October 1, or at Governors State University on October 14, from 8:30 AM to 12:30 PM. You will Learn and […]

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How Do I Develop the Competitive Analysis and Sales Forecast For My Business Plan?

How Do I Develop the Competitive Analysis and Sales Forecast For My Business Plan?

Ready to write your Business Plan? The most important parts of the Business Plan are the Competitive Analysis and the Sales Forecast. These are also the parts that entrepreneurs have the most trouble with. Get some help with proven and practical techniques by attending Competitive Analysis and Sales Forecast in Lisle, Illinois on September 17, […]

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Marketing Booklet

Marketing Booklet

Every business needs to attract more customers, but how? Now there’s a new 60 page PDF booklet with 21 articles covering How to find your competitive edge. Support it with product and pricing tactics. Communicate an attractive offer to the right target market. What’s the Payoff? Use this booklet to learn How to use the […]

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Competitive Analysis and Differentiation: Be Different or Be Gone!

By on February 19, 2012 in Competitive Analysis
Competitive Analysis and Differentiation: Be Different or Be Gone!

The most important reason to do competitive analysis is to find your differentiation. Every company must have an edge – must be different from competitors, in a way that matters to prospects. If your company does not meet customer needs better than other available choices, there is no reason for the customer to choose to buy […]

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Competitive Analysis

Competitive Analysis

Once you know your target market’s top 5 to 7 buying criteria in priority order, you can assess the competition on how well it meets those criteria. See Competitive Analysis and Differentiation: Be Different or Be Gone! Then you can plan to be different – to be excellent on some criteria that matter to customers […]

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