Every business needs to attract more customers, but how?
Find your competitive edge and learn how to support it with product, pricing and communications by attending Marketing: the Quest for Customers in Lisle, Illinois on October 1, or at Governors State University on October 14, from 8:30 AM to 12:30 PM.
You will Learn and Practice These Techniques
- How to use the Competitive Analysis Matrix to find differentiation and create a positioning slogan.
- Product strategy techniques: design for the experience, augment, bundle, roadmap.
- Pricing considerations, techniques to think through pricing decisions, and some pricing techniques.
- How to use the 5Ms to communicate with your target market.
- How to structure and use a Customer Database.
The workshop provides slides and a workbook to apply the techniques to your own business problem during the workshop, and uses a booklet as its text. Order the low-cost PDF booklet download at Purchase Books | BUSINESS TECHNIQUES BOOKS
Why Attend a Workshop?
For many of us, the written word is not enough. We want to be shown, then practice, and then chat in person about how to do it better. To meet these needs, veteran consultant and author Tom Gray created Business Techniques Institute – Chicagoland, a group of 12 face-to-face half-day workshops, partnering with local organizations like Small Business Development Centers, SCORE, and local colleges.
Small business owners and managers can attend one workshop or several, depending on the topics they want to explore and the problems they seek to solve. The first series begins in September at the College of DuPage Center for Entrepreneurship, 2525 Cabot Drive, Suite 201, Lisle, Illinois. The second series begins two weeks later at the Illinois SBDC at Governors State University, 1 University Parkway, Room C3300, University Park, Illinois.
To register, visit Business Techniques Institute | Get Better @ Business
Why Not Try It Out?
Want to grow your business? Do you know how? Is there something you could learn about finding a competitive edge, product and pricing tactics, communications choices, and building/using a customer database, or do you know all that already? Why not invest in a booklet and a workshop? For a few dollars and hours, your business could take off to a new level!
Tom Gray helps owners save and grow their companies. He is a management consultant focused on small business, certified as a Turnaround Professional (CTP), Business Development Advisor, and SCORE Mentor. He can be reached at 630-512-0406 or firstname.lastname@example.org. See www.tom-gray.com. For Tom’s new book Business Techniques for Growth: More Tools for Small Business Success, and its predecessor Business Techniques in Troubled Times: A Toolbox for Small Business Success, see http://www.businesstechniquesbooks.com/