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Competitive Analysis

Competitive Analysis: Be Different or Be Gone!

By on February 19, 2012 in Business Plan, Competitive Analysis
Competitive Analysis: Be Different or Be Gone!

The most important reason to do competitive analysis is to find your differentiation. Every company must have an edge – must be different from competitors, in a way that matters to prospects. If your company does not meet customer needs better than other available choices, there is no reason for the customer to choose to buy […]

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Competitive Analysis Matrix

Competitive Analysis Matrix

Once you know your target market’s top 5 to 7 buying criteria in priority order, you can assess the competition on how well it meets those criteria. See Competitive Analysis and Differentiation: Be Different or Be Gone! Then you can plan to be different – to be excellent on some criteria that matter to customers […]

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