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Small Business Techniques

Blend Four Tools to Build Your Business

Blend Four Tools to Build Your Business

There is no shortage of business authors flogging their single great idea, but you don’t fall for that! You know that building a business requires blending several concepts, both old and new. One very useful blend uses these ingredients: Mission, Differentiation, Strategy Wheel, and my own Vision method. In her 2014 book called The Strategist, […]

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Sales Compensation and Strategy

Sales Compensation and Strategy

Companies go through stages, changing their strategy at each change. The startup hungry for customers is all about new accounts. In stage two they begin to worry about churn and customer retention, realizing it costs much less to keep a customer than find a new one to take their place. In stage three their attention […]

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Fund Your Startup With Customers’ Money

Fund Your Startup With Customers’ Money

One fundamental risk of a startup business is taking on committed expenses – loans, rent, equipment, and materials – to meet estimated demand. You can’t be sure the sales will happen, but even if they don’t, you can be sure these startup expenses must still be paid. Wouldn’t it be safer if you could use […]

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Paradox Hidden in Small Business Statistics

Paradox Hidden in Small Business Statistics

Are you thinking about starting a small business, or running one now? Check out the statistics below to see where you fit in, and whether your assumptions are realistic. While you’re doing that, see if you can spot the paradox. No, that’s not a twosome of medical professionals! It is an apparent contradiction – two […]

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Nine Steps to Effective Market Communications

Nine Steps to Effective Market Communications

Here is your “Stairway to Heaven,” if paradise is a steady stream of new sales from effective and integrated Marketing Communications, or “Marcom.” Identify target audience Who faces with the problem that your offering solves? What type of people can use your offering for gain, or to reduce pain (difficulty) in meeting their needs? Describe […]

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Marketing Campaign Integration and Timing

Marketing Campaign Integration and Timing

Learning to make the sauce, cook the meat, and set the table does not guarantee a good meal. The successful chef has to learn how to put it all together with the right timing, and the same is true for the successful market communicator. You are developing several dishes that complement each other and are […]

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