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Small Business Techniques

Good Ways to Get Good Advice

Good Ways to Get Good Advice

If you want good advice, does the biblical method apply: “ask and ye shall receive, seek and ye shall find?” Or Is there a secret, or a trick, to it? Like many things in business and in life, there’s no “trick” to getting good advice, but there are techniques that increase your chances for success. […]

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Decisions Are Not a Multiple Choice Quiz

Decisions Are Not a Multiple Choice Quiz

Too often people make decisions like they’re taking a multiple-choice quiz, i.e. they find the right answer by excluding the ones that “can’t be right.” I’ve seen it time and again, and so have you. A client races to one future outcome or scenario, one course of action, or one option. Then he has a […]

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Tweak Your Business, or Transform It?

Tweak Your Business, or Transform It?

Is your business laying “golden eggs”? Is it nicely profitable, growing well, and not threatened by new competitors with new technology or a new business model? If so, when you look at changing something, you’ll usually be tweaking your business. If not, you need more fundamental change. You need to transform your business so it […]

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Blend Four Tools to Build Your Business

Blend Four Tools to Build Your Business

There is no shortage of business authors flogging their single great idea, but you don’t fall for that! You know that building a business requires blending several concepts, both old and new. One very useful blend uses these ingredients: Mission, Differentiation, Strategy Wheel, and my own Vision method. In her 2014 book called The Strategist, […]

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Sales Compensation and Strategy

Sales Compensation and Strategy

Companies go through stages, changing their strategy at each change. The startup hungry for customers is all about new accounts. In stage two they begin to worry about churn and customer retention, realizing it costs much less to keep a customer than find a new one to take their place. In stage three their attention […]

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Fund Your Startup With Customers’ Money

Fund Your Startup With Customers’ Money

One fundamental risk of a startup business is taking on committed expenses – loans, rent, equipment, and materials – to meet estimated demand. You can’t be sure the sales will happen, but even if they don’t, you can be sure these startup expenses must still be paid. Wouldn’t it be safer if you could use […]

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