Spot Ways to Grow Profits

Small Business Techniques

Marketing Campaign Integration and Timing

Marketing Campaign Integration and Timing

Learning to make the sauce, cook the meat, and set the table does not guarantee a good meal. The successful chef has to learn how to put it all together with the right timing, and the same is true for the successful market communicator. You are developing several dishes that complement each other and are […]

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How to Test and Measure Your Ad

How to Test and Measure Your Ad

Everybody tests. Schools test students to see if teaching and materials were effective. Athletes test new techniques during practice time. Entrepreneurs test prototypes to gauge whether customer needs are met and whether they value the solution enough to pay for it. Marketers test all their communications. The purpose of testing an ad before rollout is […]

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How to Develop Your Ad

How to Develop Your Ad

Have you seen the quote from Isaac Newton about seeing further because he stood on the shoulders of giants? Whether you are inventing physics or crafting an ad, use what’s already been learned by others. Save your creativity for your text, and use these proven formatting guidelines. Ad Layout This is your ad layout moving […]

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Make Your Ad Work: Attention-Getters and Risk-Reducers

Make Your Ad Work: Attention-Getters and Risk-Reducers

Here’s a fun saying about China’s population: “Don’t get too excited if you’re one in a million, because there are a million more just like you!” Your ad has the same problem. Assume it shows up in all the right media, at the right time. But so do millions of other ads! Prospects are pressed […]

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Marketing Money and Media Costs

Marketing Money and Media Costs

An English proverb says “If wishes were horses, beggars would ride.” Your marketing wishes mean nothing until you pay the money to make them happen. Good marketing balances communications effectiveness with the money you have available to spend – the best deal for your budget. So let’s talk about what your budget should be, and […]

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Social Media: Opportunities to be Found

Social Media: Opportunities to be Found

Social Media is the place buyers will find your business, and that’s the way they like it! So if you want to find new customers, enable them to find you, in the media where they look. Buyers prefer searching for you rather than responding to your cold call, and will often be close to their […]

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