Every business needs to attract more customers, but how? Now there’s a new 60 page PDF booklet with 21 articles covering
- How to find your competitive edge.
- Support it with product and pricing tactics.
- Communicate an attractive offer to the right target market.
What’s the Payoff?
Use this booklet to learn
- How to use the Competitive Analysis Matrix to find differentiation and create a positioning slogan.
- Product strategy techniques: design for the experience, augment, bundle, roadmap.
- Pricing considerations, techniques to think through pricing decisions, and some pricing techniques.
- How to use the 5Ms to communicate with your target market.
- How to structure and use a Customer Database.
Order the low-cost PDF download at Purchase Books | BUSINESS TECHNIQUES BOOKS
Get Some Training Too!
For many of us, the written word is not enough. We want to be shown, then practice, and then chat in person about how to do it better. To meet these needs, Tom Gray created Business Techniques Institute – Chicagoland, a group of 12 face-to-face half-day workshops, partnering with local organizations like Small Business Development Centers, SCORE, and local colleges.
Each workshop provides slides and a workbook to apply the techniques to your own business problem during the workshop, and uses one of the booklets as its text.
Small business owners and managers can attend one workshop or several, depending on the topics they want to explore and the problems they seek to solve. The first series begins in September at the College of DuPage Center for Entrepreneurship, 2525 Cabot Drive, Suite 201, Lisle, Illinois. The second series begins two weeks later at the Illinois SBDC at Governors State University, 1 University Parkway, Room C3300, University Park, Illinois.
The Marketing workshop is scheduled for Wednesday, October 1 at COD, and Tuesday October 14 at GSU, 8:30 AM to 12:30 PM. To register, visit Business Techniques Institute | Get Better @ Business
Sample Session: Attend “Pricing Right” on August 20
Get a taste of Tom Gray’s small business techniques and his workshop style by attending “Pricing Right” on August 20 at the College of DuPage Center for Entrepreneurship, 2525 Cabot Drive, Lisle, Illinois. Register by calling the Center at 630-942-2600.
The session covers pricing principles, practical techniques for “thinking through” your price decisions, and some pricing techniques such as differentiated pricing, revenue models, shop rates, and promotions. Workbook practice is not provided in this one-hour session, but one-on-one follow-up sessions are available with Tom or the local Small Business Development Center staff.
Why Not Try It Out?
Want to grow your business? Do you know how? Is there something you could learn about finding a competitive edge, product and pricing tactics, communications choices, and building/using a customer database, or do you know all that already? Why not invest in a booklet and a workshop? For a few dollars and hours, your business could take off to a new level!
Tom Gray helps owners save and grow their companies. He is a management consultant focused on small business, certified as a Turnaround Professional (CTP), Business Development Advisor, and SCORE Mentor. He can be reached at 630-512-0406 or firstname.lastname@example.org. See www.tom-gray.com. For Tom’s new book Business Techniques for Growth: More Tools for Small Business Success, and its predecessor Business Techniques in Troubled Times: A Toolbox for Small Business Success, see http://www.businesstechniquesbooks.com/