Spot Ways to Grow Profits

Pricing

Raising Price – What’s the Best Way?

Raising Price – What’s the Best Way?

“It costs a little more, but it’s worth it.” How can you get your customers to say that when you raise your price? The quickest way to raise profits is to raise price, if you do it right, so this is worth thinking about. The goal is to keep all your customers. Even if you […]

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Marketing Booklet

Marketing Booklet

Every business needs to attract more customers, but how? Now there’s a new 60 page PDF booklet with 21 articles covering How to find your competitive edge. Support it with product and pricing tactics. Communicate an attractive offer to the right target market. What’s the Payoff? Use this booklet to learn How to use the […]

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Ten Pricing Techniques from Business Techniques in Troubled Times

Ten Pricing Techniques from Business Techniques in Troubled Times

Business Techniques in Troubled Times has been running a series of ten articles on pricing techniques. This article sums them up. To see them all, go to Pricing | Thomas H. Gray. Pricing Basics: Value Positioning and Margin – these are the two basics in pricing. Customers buy value, so you must know what your […]

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Pricing To Distributors: What is a Reasonable Markup?

Pricing To Distributors: What is a Reasonable Markup?

Distributors are the middle component of a three-tier distribution chain: producer to distributor to retailer. The distributor is the “middleman”. The distributor and the retailer incur their own costs in bringing the product to customers, and both need to recover those costs and earn adequate margins. In setting their price to distributors , producers must understand […]

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Promotional Pricing

Promotional Pricing

Promotions are temporary. Promotional pricing is designed to provide a temporary boost in sales by offering more attractive terms than the standard list price and options. Unlike differentiated prices (see Differentiated Pricing), promotional prices are available to all buyers, with the possible exception of a credit check for a promotion involving better credit terms. But […]

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Differentiated Pricing

Differentiated Pricing

“Differentiated Pricing” means different prices for the same product in different situations. Familiar examples are senior discounts, high prices at airports and resorts, and lower prices for last-minute tickets. The goal of differentiated pricing is to earn higher margins in one of two ways: higher prices in a location with less competition (airport, resort, pro […]

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