Spot Ways to Grow Profits

Sales Funnel

Sales Funnel: A Realistic View of the Sales Process

The “Sales Funnel” is a classic technique to understand the time and effort involved in making a sale. It’s a technique to do a “reality test” on your sales forecast, your estimate of revenue timing for the cash flow forecast, and your estimate of the number of salespeople required. The sales funnel is a ladder of the steps […]

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Using the Sales Funnel

In the previous article we defined the Sales Funnel as a tool for forecasting sales and revenue, cash flow forecasting, and planning the size of your sales force. See Sales Funnel. This article provides some examples for practice. Example One: Going up the pyramid to see if market is big enough and number of leads […]

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