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Target Market

Target Market: Who Are My Customers?

Target Market: Who Are My Customers?

Everybody says you must know your customer, but it’s hard to come up with a brief, clear description when a lender or an advertising guru asks you to “describe your target market.” What’s the value of some abstract definition of your customers? Why make the effort to create one? Payoffs From Defining Your Target Market […]

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Target Market Size: How Many Are Out There?

Target Market Size: How Many Are Out There?

Now that you have defined your target market (see Target Market: “Who Are My Customers?”), you can find out how many are in it – your target market size. Sources for Target Market Size Data on your target market size is stored in databases. Those with the most value require a subscription, and the good […]

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