Spot Ways to Grow Profits

Target Market

Growing Revenue Booklet

Growing Revenue Booklet

If growth falls short, you must change something! Now there’s a new 60 page PDF booklet with 16 articles covering How to select a target profit that matches your risk. The levers you can pull to drive profits to that level. How fast these levers work, and how much risk they involve. How to use […]

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Target Market: “Who Are My Customers?”

Target Market: “Who Are My Customers?”

Everybody says you must know your customer, but it’s hard to come up with a brief, clear description when a lender or an advertising guru asks you to “describe your target market.” What’s the value of some abstract definition of your customers? Why make the effort to create one? Payoffs From Defining Your Target Market […]

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Market Size: How Many Are Out There?

Market Size: How Many Are Out There?

Now that you have defined your target market (see Target Market: “Who Are My Customers?”, you can find out how many are in it – your market size. Data on the size of your market is stored in databases. Those with the most value require a subscription, and the good news is that libraries subscribe […]

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