Business Techniques in Troubled Times is a new book providing over 70 practical ways for small businesses to grow their customers and profits.
This is a how-to-do-it book for small business owners searching for a trustworthy outside perspective, from planning to marketing to exit. It tells you how to do things: set a price, qualify for a loan, improve your processes, and so on.
It’s designed as a “toolbox” for hands-on owners and managers, so they can jump directly to a topic to find a proven solution. They can return again and again to other topics when new issues arise.
This book is especially timely because small businesses produce most of America’s new jobs, and jobs are the one of the biggest issues facing our country today.
For more details and excerpts, see www.businesstechniquesbook.com.
Have Tom Write Your Story
When your business is your life’s work,Tom Gray is especially well-qualified to write the story of your business.
He is not just a business writer – he is a business professional, executive, and professor of business. He understands the challenges, the techniques, and the personal investment in running a business. How many “writers” can depict your business model after one conversation?
Tom is not just a business professional either – he is a business writer who knows how to research the industry background, how to organize a tightly-knit story, and how to express it with both clarity and energy.
Tom has recently published Leadership in Kidney Care: The NANI Story. This 120 page book tells how three doctors built up a nephrology practice to be the third largest in the US. The book covers the medical background, the changes in their business model, the growth timeline and some interesting stories along the way. Click here (pdf) to read the Introduction.
“Tom was the perfect author for NANI. We wanted a business professional who could appreciate the value of our business model, as well as a communicator who could tell our growth story,” - Brian O’Dea, NANI CFO/COO