When your business is your life’s work, you have some fascinating stories to tell! How you started — what it took to grow — what makes your company special.
Customers, suppliers, industry professionals, and your community all have a stake in your company’s success, and they all have an interest in your growth.
A short book about your business shows them how your business has grown and where it is going, using your stories to demonstrate your challenges and your values.
Tom Gray is especially well-qualified to write the story of your business.
He is not just a business writer – he is a business professional, executive, and professor of business. He understands the challenges, the techniques, and the personal investment in running a business. How many “writers” can depict your business model after one conversation?
Tom is not just a business professional either – he is a business writer who knows how to research the industry background, how to organize a tightly-knit story, and how to express it with both clarity and energy.
Tom has recently published Leadership in Kidney Care: The NANI Story. This 120 page book tells how three doctors built up a nephrology practice to be the third largest in the US. The book covers the medical background, the changes in their business model, the growth timeline and some interesting stories along the way. Click here (pdf) to read the Introduction.
“Tom was the perfect author for NANI. We wanted a business professional who could appreciate the value of our business model, as well as a communicator who could tell our growth story,” - Brian O’Dea, NANI CFO/COO
